PAGODA is a fruit industry enterprise based in China, responsible for all aspects of fresh fruit production, trade and retail. It is also the pioneer of the fruit franchise chain retailer. PAGODA has been the industry leader since 1997. It offers high-quality products and a unique sales system that not only sets a new standard for the industry but also provides consumers with safe, natural produce.

The PAGODA “brand” includes three aspects which give a window into its products for the consumer. From product (fruit), to living (nature) and concept (life), these three dimensions explain how PAGODA respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers.

The characters are respectful of nature; everything has its own spirit. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. This image has been grown with our products gradually. Peach, a unique fruit in China, represents the blessing of a long happy life.

1983ASIA developed two cute and lovely characters based on Chinese nature and culture. The characters are respectful of natural life and the gifts provided by nature. They express that the customer’s joy is our joy. And they demonstrate that we are a professional team focused on improving the customer experience. 

Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year. Over time, this type of communication has become an art form, which has become popular around the world.

Monkeys dance in each of the four seasons, and flowers change with emotion. They were dressed joyfully and appropriately for the seasons. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics. The dance that celebrates the harvest has naturally become the symbolic action of Hou Guoguo and Le Taotao.