WU KE XING

WuKeXing is a premium art formative education (publishing) house, which helps children to build a healthy-positive life by offering fully experiencing opportunities in their drawing books. Differentiate from the force-feed style art training centers on market today, WuKeXing exhales their creativity thinking based on kid’s real need.“Studying is as fun as making friends” is the design inspiration for this program. Five lovely kids who play different personalities will feed into the five-pointed star as the brand element. In order to set up the whole branding experience to the audience, this visual concept is applying in stationary, daily-use, fashion wearing, space., ect.

2013   CHINA, SHEN ZHEN