NUBEL BB

NUBEL is a learning platform which aims to lead parents and children grow together through experiential teaching philosphy to stimulate children’s interest. ‘No hugging should be forgotten, every hug shines with an extraordinary secret.’In 1983 ASIA, according to the concept of ‘hug’, was taking vivacious and lovely koala as the mascot. In order to highlight the core value ‘parent-child’ and creat the brand happiness force, they choosed simple design, bright colour with nice graphics which applied to different dimentions of the brand.  

2013   CHINA, SHEN ZHEN