2020 RED PACKET 福在眼前
The red envelope, as an important part of the Spring festival tradition, how to bloom its charming in new era is the topic for designers to study. 1983ASIA create the topic of “lucky is front of the eyes” to share our new understanding of traditional culture.
80s was the period when the comic culture was popular, the various themes of comics were also a common memory of a generation. The Chinese “homophonic meaning” is a part of the classical cultural tradition, 1983ASIA combined cultural memory with cultural genes, and put girl’s eyes from Shojo manga and “bat” which represents lucky in Chinese tradition together to create an interesting picture. We hope the topic of “Lucky is front of the eyes” could wish everyone a good new year, break the tradition, and good lucky in the whole year.