JOANN FARM 喜禾农场
Xihe Farm, which is located in Youwen Village, Nanfeng Town, Danzhou City, Hainan Province, covers an area of 5,000 mu and is surrounded by forests. As there is no industrial interruption, its ecological environment is protected very well. The negative oxygen ion content in the air is 200,000-1 million/m3, which is 1,000-5,000 times that of the city. It is adjacent to Songtao Tianhu, the largest drinking water protection site in Hainan. It is a tropical farm which features strong, long-term sunshine intensity and triple sunshine. It is a comprehensive agricultural brand which deeply cultivates Danzhou, is based in Hainan and faces the whole country.
Xi means joy, while He means seeds. Xihe refers to joy seeding. Everything in the nature is bred by “seeds”, and “seeds” are the origin and destination of all living things. If a “cause” is planted, an “effect” will be generated. In the hearts of people, the happiness of numerous people can be obtained by planting a good will. Based on this design concept, 1983ASIA selects the four representative fruits (banana, coconut, pineapple and lemon) from Xihe Farm as well as bougainvillea speetabilis (a featured flower in Hainan Island) as the theme of the brand’s primary vision. In the visual sense, we have integrated the colorful local culture of Hainan--tropical climate, ocean, elements of ethnic minorities (Li Nationality), including faiths, totems, languages, etc. Strong contrast and highly saturated colors are relaxing and lively. Textured illustrations and warm and complicated design forms present a colorful, kaleidoscopic and impactful tropical design style and build the unique brand charm of Xihe Farm!