JOANN FARM 喜禾农场

Xihe Farm, which is located in Youwen Village, Nanfeng Town, Danzhou City, Hainan Province, covers an area of 5,000 mu and is surrounded by forests. As there is no industrial interruption, its ecological environment is protected very well. The negative oxygen ion content in the air is 200,000-1 million/m3, which is 1,000-5,000 times that of the city. It is adjacent to Songtao Tianhu, the largest drinking water protection site in Hainan. It is a tropical farm which features strong, long-term sunshine intensity and triple sunshine. It is a comprehensive agricultural brand which deeply cultivates Danzhou, is based in Hainan and faces the whole country. 


Xi means joy, while He means seeds. Xihe refers to joy seeding. Everything in the nature is bred by “seeds”, and “seeds” are the origin and destination of all living things. If a “cause” is planted, an “effect” will be generated. In the hearts of people, the happiness of numerous people can be obtained by planting a good will. Based on this design concept, 1983ASIA selects the four representative fruits (banana, coconut, pineapple and lemon) from Xihe Farm as well as bougainvillea speetabilis (a featured flower in Hainan Island) as the theme of the brand’s primary vision. In the visual sense, we have integrated the colorful local culture of Hainan--tropical climate, ocean, elements of ethnic minorities (Li Nationality), including faiths, totems, languages, etc. Strong contrast and highly saturated colors are relaxing and lively. Textured illustrations and warm and complicated design forms present a colorful, kaleidoscopic and impactful tropical design style and build the unique brand charm of Xihe Farm!

 

喜禾农场位于海南省儋州市南丰镇油文村,占地5000亩,森林环抱,没有任何工业,生态环境保护极好,空气中负氧离子含量20万—100万/m³,是城市的1000-5000倍。且紧邻海南最大的一类饮用水保护地——松涛天湖,日照强度大、时间长,又称为三倍阳光的热带农场,是一家深耕儋州、立足海南、面向全国的综合农业品牌。


喜,即喜悦;禾,即种子。喜禾,种下喜悦。大自然中万物都是由“种子”所孕育,“种子”是一切生命的源起,也是一切生命的归宿。种下一个“因”结出一片“果”,在人们心中,种下一个善念,就会成就无数人的快乐。1983ASIA以此为设计概念,选取了喜禾农场具代表性的四种水果,即香蕉、椰子、凤梨、柠檬,以及海南岛特色花卉三角梅,共五种意象作为品牌主视觉的主题。视觉中我们融入了丰富的海南在地文化——热带气候、海洋、少数民族(黎族)元素,包括信仰、图腾、语言等;对比强烈,高饱和度的色彩、轻松活泼,富有肌理感的插图、热情繁复的设计形式,呈现出绚丽多彩、如万花镜般,具有冲击力的热带设计风格,塑造喜禾农场别具一格的品牌魅力!




年份|2021  地点|中国,海南