GOOD TCM 開物成務

Kaiwuchengwu is an innovative enterprise with Chinese medicine research as its core. By adhering to the essence of traditional Chinese materia medica and combining with the cutting-edge technology of European plants, it explores the internationalization of Chinese materia medica.


In the eastern world, "Qi" is the origin or noumenon of the universe. Qi is divided into Yin-Yang Qi or Qi of the five elements. The interaction of the rising and falling of Yin and Yang, the combination of Yin and Yang, and the five elements of Qi have produced all things in the universe and promoted their development and change. In the western world, however, "atom" is the origin of all things in the world, and countless atoms are always moving in all directions in the void, impacting each other and forming a vortex, resulting in various colorful real worlds. "Qi" can be said to be the smallest and most mobile substance; "Atomism" means that all qi is made of tiny solids, and it can also be described as a comparison between China and the West.

 

1983ASIA takes this as the breakthrough point of design, draws a fantastic and mysterious oriental universe through unique aesthetic language, and mixes the scientific elements such as the sun (three-legged black), the moon (rabbit), the essence (deer), the spirit (turtle), the god (crane), mountains, rivers, pines, clouds, etc. to convey the core competitiveness of the brand. Starting from the land of China, advocating the way of nature and collecting the wisdom of things; Make things work, and provide a healthy lifestyle for modern people.


開物成務是以中藥科研為核心的創新企業,通過守正的傳統本草精髓,結合歐洲植物方面的前沿科技,探索中華本草國際化之路。


在東方的世界,「氣」是宇宙的本原或本體,氣分為陰陽二氣或五行之氣。陰陽二氣的升降交感,氤氳合和,五行之氣的交互作用,產生了宇宙萬物並推動著它們的發展與變化。而西方的世界則認為,「原子」是世界萬物的本原,無數的原子永遠在虛空中向各個方向運動著,相互衝擊,形成漩渦,從而產生各種各樣的豐富多彩的現實世界。「氣」可以說是最細微最流動的物質;「原子論」謂一切氣皆由微小固體而成,亦可謂一種中西對照。


1983ASIA以此作為設計的切入點,通過獨特的美學語言,點繪出奇幻且神秘的東方宇宙,並將代表日(三足烏)、月(兔)、精(鹿)、氣(龜)、神(鶴)、山川、河流、松樹、雲海等與科學元素進行糅合,傳遞品牌的核心競爭力。從神州大地出發,崇尚自然之道,集東西之智慧;開物成務,為現代人提供健康的生活方式。




年份|2020  地點|中国,深圳