TONG SHI FU 銅師傅

Master Copper is a professional copper decoration brand with high quality and high cost performance, which takes “copper” as the core element and is based on the aesthetic strategy of suiting both refined and popular tastes and created with internet thinking.


Since its establishment in 2013, Master Copper has taken “kylin” as the brand symbol and become popular among people. For brand image upgrading this time, 1983ASIA has conducted a wide and in-depth study from the perspectives of cultural research, the origin of “kylin” in Chinese culture, the characteristics formed in the development of different dynasties, the current image of kylin, its influence on Asia and even the world and colorful meanings. This has greatly enriched the brand connotation.


Kylin, also known as unicorn, is a mythical beast in ancient Chinese myths and legends. It is the offspring of rahi. Its ancestor is a dragon with wings. It is often confused with dragon and horse. In ancient China, kylin was used to symbolize auspiciousness. The male beast was a kirin, while the female beast was a unicorn. It is said that it could live for two thousand years. With a mild temperament, it had the weapons that can attack enemies, but it did not hurt people and animals or trample on insects, flowers and grasses. Therefore, it is called as a benevolent beast.


Traditional stories need to be told in modern language. “Never stop the steps, never forget the original aspiration”. The new kirin symbol is designed into a single angle shape and makes a forward buckjump and looks back. It not only has a far-reaching meaning but also a unique memory. Apart from simplifying the “kylin” symbol from the perspective of applications, 1983ASIA has proposed the concept of “fortunate kylin and happiness sharing with copper”, carried out “main visual design” from three blessing themes of “good health and longevity”, “keeping auspicious” and “a galaxy of talents” and built an extensible brand image. It has redefined the brand color of Master Copper, adopting the red color implying the East as a main color, the copper color symbolizing etiquette and the black representing innovation and assisting the new image. 


銅師傅是以「銅」為核心元素,以雅俗共賞的審美策略為基礎,以互聯網思維打造的高品質,高性價比的專業銅裝飾品品牌。


銅師傅由2013年創立至今,以「麒麟」為品牌符號,深入民心。對於此次品牌形象升級,1983ASIA從文化研究的角度切入,從「麒麟」在中華文化中的起源、因不同朝代發展而形成的特點、造就現今所見的麒麟形象、對亞洲乃至世界的影響、及其內在所代表的豐富含義,做了廣度與深度的研究,大大的豐富了品牌內涵。


麒麟,亦作騏?,是中國古代神話傳說中的神獸,是建馬的後代,其祖先為應龍。常與龍馬混淆。中國古代用麒麟象徵祥瑞,公獸為麒,母獸為麟,據說能活兩千年。性情溫和,身上雖有可攻擊敵人的武器,但不傷人畜,不踐踏昆蟲花草,故稱為仁獸。


傳統的故事需要用現代的語言去述說。「步履不停,初心不忘」,全新的麒麟符號設計成獨角形態,並做向前騰躍,舉頭回望之勢,不僅寓意深遠,且具有獨特記憶性。除了從應用的角度對麒麟符號進行簡化外,1983ASIA 提出「幸運麒麟,幸福銅享」的概念,分別從「健康長壽」、「萬事吉祥」、「人才濟濟」三個祝福性主題進行「主視覺設計」,建立具延展性的品牌形象。並重新定義了銅師傅的品牌色,以寓意東方的紅色為主色調,象徵禮節的銅色和代表創新黑色同時輔佐全新的品牌形象。


2021 中国 杭州