CASAHANA is a food manufacturer of Malaysia specializing in pastries for “festivals and ceremonies”. Now it faces the challenge of international brand positioning and younger customer base, and hopes to improve its brand image by branding; therefore, it needs a “universal” story. From its history, we have extracted the concept of “delight & moon”. Twelve full moon days not only deliver the brand’s original intention of “one ceremony one month” but also serve as the carrier of the brand’s diverse development and highlight its unique presence in the marketplace.